The cost savings and agility benefits of server virtualization are well proven, accounting for its rapid adoption. Not only does virualization reduce the number of physical servers IT needs to provision and maintain, but equally compelling virtualization transforms the data protection paradigm. Now businesses can recover from failures in minutes, not hours, with unprecedented affordability. The key to achieving the best business uptime and cost savings is the storage management and data protection design. This white paper outlines an end-to-end storage and data protection architecture optimized for VMware vSphere.