While businesses can become more agile via the use of information technology, there's a price to pay: conducting business requires uninterrupted access to data and systems. With limited tolerance for downtime, organizations adopt contingency plans that include auxiliary systems and copies of data. This limits risk, but it also increases costs. Since risk mitigation and business agility cannot be compromised, IT organizations seek data protection solutions that optimize their storage investments. IBM delivers a portfolio of data protection and retention solutions that can improve efficiency in many ways. This paper will review the challenges introduced by data growth and focus on IBM data protection and retention products/technologies that address storage efficiency.