Delaware North Sportservice provides food concessions to fans at U.S. Cellular Field, home of the Chicago White Sox baseball team. Delaware North operates 20,000 square feet of food service areas that feed up to 40,000 hungry fans per game. The company needed to replace old light box menu boards with cost-effective digital displays to improve promotion of food items and drive visitor traffic to the Chicago Sports Depot retail store.
Delaware North selected Ping HD, a digital signage solutions provider in Denver, Colorado, and Samsung digital displays with the Smart Signage Platform (SSP). Ping HD worked with Delaware North to install more than 100 Samsung DB Series Smart Signage displays. They also created custom content that promotes stadium food and drinks and merchandise at its Chicago Sports Depot store.