Digitisation and globalisation cause commoditisation and threaten established business models. Intangible assets – such as brands, customer relationships, intellectual property and human capital – have become the main value drivers in business.
Consequently, business leaders may need to adapt their business models or develop new ones. To achieve this, quality decision-making and value-creating data insights are essential, and are rapidly becoming determinants of organisational success.
Equally, organisations need new measures to manage performance, develop intangible assets and achieve their strategic goals.