Software drives competitive advantage more than ever at an increasing velocity for releases along with higher, overwhelming levels of deployment complexity. Dramatic growth in mobile applications, analytics, systems of engagement, and cloud demands that organizations respond adaptively, even as resource constraints make it challenging to nearly impossible to do so. As a result of these combined factors, IDC sees increased interest in, demand for, and adoption of agile approaches to development and also for business initiatives driving adoption of agile approaches to overall project, program, and portfolio management.
Published By: Mintigo
Published Date: Nov 20, 2017
What is ABM and why is it so cool? Rarely do new trends catch the attention of marketers with the velocity and intensity of Account Based Marketing (ABM). So what is ABM and how should marketing and sales executives strategically evaluate an ABM program for their organization?
The definition of ABM is: The systematic process to use data and
intelligence to discover, identify, segment, target, engage and win business.