Learn how leading vendors in the technology space are reaching IT professionals through dedicated email blasts, contextual email placements, co-branded directories, and contextual placements. Reach millions of IT buyers on a cost per lead basis, paying for only the leads that download your research and that fall within your specified target audience.
Managing a sophisticated commerce marketing program requires more than a simple email marketing platform. Say goodbye to batch and blast messages and hello to relevance. Today's commerce marketers use an average of 7.2 marketing tactics to grow their business and keep shoppers coming back for more. Are you ready to add a few to your tool box?
To build or revamp your e-commerce program, you'll need tools to build subscriber lists in healthy ways, manage coupons, maximize transnational messages, and ping shoppers to remind them about whats waiting in their shopping cart. To stay ahead of the competition, you must also capture browse behavior and create triggered messages to nudge shoppers along in their buying journey, predict what a customer wants and recommend the right product. And, depending on your target audience, you may need to explore SMS.
Published By: Godfrey
Published Date: Oct 24, 2008
Why are podcasts important? First, podcasts are another innovative way for B2B marketers to communicate directly with their target audiences. Second, podcasts allow marketers to deliver fresh, authentic content, to humanize their companies, to position their companies as thought leaders and to encourage creative thinking. And third, podcasts are becoming the "medium of choice" for customers and prospects who want information fast — in an easily digestible format.
Using mobile applications is much more than a trend these
days—it’s a way of life. Whether you want to map directions,
find a restaurant, look up your flight details, see where your next meeting is, or just check your email, chances are you do it on your smartphone. Consumer applications and games were the first to hit the market on mobile phones, and soon after enterprise applications followed suit. Banking is going mobile, retail is going mobile, and even HP Application Lifecycle Management (HP ALM) software has a mobile version—HP ALM Mobile.
John Graydon Smith joined the museum as President and CEO in the summer of 2006 with the vision of taking an already great institution to the next level. He wanted to bring a new vitality to the museum, and make it an integral part of the community.
Published By: Waymedia
Published Date: Oct 23, 2008
Millions of handsets are sold around the world daily. Handsets are by far the preferred platform of communication there is. People spend more time using their mobile phones than any other device or gadget, and they pay special attention to everything stored in those handsets. In a few words: If brands want to have a presence in their consumers’ environment, and if they want their message to be heard and seen, then they imperatively need to put some value content on users mobile phones. Mobile marketing is typically understood as SMS Marketing, which is managed from a distant point and it impacts the user at random times.
In these trying times, no greater low-hanging-fruit opportunity exists than implementing a successful lead-nurturing program. But, creating one requires careful thought and planning – which this paper outlines. What are some key steps your organization should take to building a successful program? What marketing-platform capabilities should you consider to help you get the results you want? Get the answers today!
BearingPoint wanted a “one-stop-shop” for its growing marketing organization that was easy to setup and didn’t require a lot of resources. A tool was needed to help with the wide-range of marketing activities that satisfied the needs of the entire marketing team. This system needed to easily handle financial and legal requests, capture campaign and event data, support creative development and reduce manual processes that contributed to the lagging of concrete knowledge of their marketing budgets and spending at any given point in time.
Mass mailing, mass emails or SMS blasts - ask any business to consumer(B2C) marketing professional what they think of them and they will probably tell you there's been a shift away from such indiscriminate approaches in favor of more targeted campaigns. And they'll tell you that the main reason for this shift is that customers are more demanding; asking to be recognized as individuals and expecting communications to be relevant to their unique
lifestyles, wants and needs.
Today, resistance welding takes many forms across numerous applications in diverse market seg-ments. While each company must decide the most efficient welding technology for its various operations, the parameters that govern such decisions often change, sometimes rather quickly over short time intervals. This means decision makers must constantly monitor welding processes to ensure the right technology is applied to each application and done so in a cost effective manner.
This paper describes how Cost and Breakeven Analysis of Email Discovery Using Mimosa NearPoint Email Archiving with eDiscovery Option. This customer is one of the largest manufacturers and marketers of healthcare supplements in North America with corporate headquarters in California. The company wanted to solve two related problems: eDiscovery risk and cost and PST propagation.
Today’s Wide Area Networks (WANs) are experiencing increased saturation with the deployment of bandwidth-intensive applications, increased numbers of users, and the need for reliable security transmissions. IT personnel responsible for these issues acknowledge the increased congestion and have strived to maintain high levels of network performance. At the same time, IT departments are tasked with the job of lowering the cost of network infrastructure and ongoing operations. Network administrators continually face the challenge of balancing the increased use of critical applications on the Internet, while eliminating downtime and congestion from affecting user quality and day-to-day business operations.
This paper describes how organizations can use advanced, yet affordable WAN link optimization solutions to leverage the benefits of multiple sites, while maintaining high-performance and reliability for applications delivered across all sites. You will discover how to use WAN link controllers to manage, automatically load balance and failover of multiple WAN and ISP links to ensure site–to-site connectivity, and deliver applications reliably.
There are many difficult issues related to WAN complexity, cost, and performance. However, many of these issues can be solved through device consolidation. Download this white paper to learn how to achieve efficiencies and competitive advantages through affordable, yet feature-rich WAN optimization technologies.
Download this white paper to learn how to avoid network failures and evaluate the options available to ensure high-availability, network uptime and optimal network performance. It also shows you solutions that are affordable, and when deployed, are operationally cost-effective.
For the IT personnel responsible for deploying, maintaining and supporting these networked applications, there is an increasing requirement to get the highest performance out of network equipment, while simplifying the complexity that causes excess overhead and unnecessary costs. However, there is hope. Download this white paper to learn how to achieve efficiencies and competitive advantages through affordable, yet feature-rich WAN optimization technologies.
By redirecting traffic away from ISP outages and WAN link bottlenecks, Ecessa, with its PowerLink and ShieldLink family of affordable WAN Optimization Controllers help avoid critical WAN infrastructure problems. Ecessa optimizes WAN infrastructure as defined by 24/7 availability, high-performance, flexible scalability, and secure operations - while streamlining IT costs. PowerLink and ShieldLink simplify the management of network links, and optimize user access to datacenters and remote sites.
To achieve greater productivity, employees at headquarters, telecommuters, business partners and customers must all have unhindered access to critical applications. Any delay in delivering these applications can cause user productivity to suffer and adversely affect business profitability. WAN link controllers are an affordable solution for ensuring the optimum performance, reliable delivery and protection of applications. They optimize network bandwidth and ensure the delivery of critical applications. Download this white paper to learn how to achieve efficiencies and competitive advantages through the adoption of affordable, yet feature-rich WAN link controllers.
Download this white paper to discovery the site-to-site channel bonding capabilities of PowerLink. Site-to-site channel bonding enables two or more sites with PowerLink installed to communicate with each other using the combined throughput of one or more connected WAN links. Learn more today!