When the right approach is applied, analytics can drive more effective marketing strategies. While marketers understand the role analytics plays within the organization, most are not leveraging analytics to really drive enterprise performance. We surveyed 100+ business leaders to understand the state of analytics maturity across today’s leading organizations, uncovering common challenges teams are facing in their quest to use data and analytics to deliver a competitive advantage.
What We Uncovered:
- 73% of analytic professionals claim to work for an analytically-driven company
- Only 42% of companies have a strategy for using analytics across the enterprise
- Just 38% of companies share results of their analytic insights outside their department
- 81% of organizations rely on 3rd parties for at least some portion of their analysis
Download the report to learn how marketers, like yourself, view themselves in light of using analytics to drive their business.
Today’s successful organization needs to be able to turn on a dime, changing its product or service direction as fast as its customers’ needs require. The successful business of the 21st century crosses all boundaries; can quickly meet and adapt to competition, whether it comes from another part of the world, another industry or a startup; or it can use its core competencies to extend itself in new ways. Welcome to the Composable Enterprise. This kind of company—powered by cloud, open APIs, data analytics, mobile and social, and connected to the Internet of Things—is redefining markets and raising consumer expectations. The composable enterprise casts away the hierarchical and hardwired systems and processes that defined its predecessors, and represents a radical rethinking of how
technology can serve innovation and how innovation can serve customers.
Raising IT inlet temperatures is a common recommendation given to data center operators as a strategy to improve data center efficiency. While it is true that raising the temperature does result in more economizer hours, it does not always have a positive impact on the data center overall.
In this paper, we provide a cost (capex & energy) analysis of a data center to demonstrate the importance of evaluating the data center holistically, inclusive of the IT equipment energy. The impact of raising temperatures on server failures is also discussed.
Analytics is more important to success than ever before, and it’s a business practice that has momentum. Fifty-eight percent of the respondents in a recent survey published in the MIT Sloan Management Review stated that the use of analytics gave their companies a competitive advantage, up from 37 percent the prior year. Enterprise-scale companies report dramatic successes with analytics.
Read this white paper to get an in-depth look at the benefits of embracing a digital business model, and find out how sports teams of all types can use cloud service providers with digital marketing and analytics tools to gain a competitive edge on the marketing playing field.
Advanced analytics can provide extremelyvaluable insight into today’s media viewers. This must-read report details the top 10 best practices for successfully implementing data analytics for driving profit, attracting new viewers, and increasing viewer loyalty.
In the age of big data and workforce analytics, statistics and metrics abound. In the face of an overabundance of numbers, knowing which metrics are most important can be a real challenge for Human Resource (HR) leaders and hiring managers.
This report, sponsored by Accenture and Pegasystems, explores how companies are managing their digital transformation initiatives, their goals, drivers and challenges, and how they are boosting their digital capabilities.
An IBM white paper describing the infrastructure implications of today’s converging technology forces and the software defined, next-generation data center transformation vital to capitalizing on them.
Have you ever stopped to think about the steps you go through to develop your companies financials and managerial reports? How much time is spent on repetitive and manual tasks? If this process took less time each month, what will you spend the extra time on? Thousands of customers have helped us understand the process they go through to develop their company's financial and managerial reports. Come find out how Workiva can provide your business with financial and management reporting solutions.
Analytics has been a hot topic for a long time. In insurance, it's been a core area of focus forever, and descriptive analytics have been followed by predictive analytics. But companies are just beginning to explore prescriptive analytics for decision management, and now comes a whole new era: Cognitive.
Discover what it takes to deliver truly proactive care to customers and find out how active customer experience management can deliver significant business benefits in the form of cost savings, reduced churn, and increased revenue.
Energy firms should build and nurture a customer-centric culture delighting clients while maximizing operational and financial results. In doing so, we’ll highlight the crucial role analytics plays in helping energy firms ensure operational efficiency and customer satisfaction.
Read this whitepaper published by Heavy Reading and sponsored by IBM to look at why network service quality matters to customer loyalty and CSP attitudes to improve it and discover how CSPs can correlate customer loyalty indicators like Net Promoter Scores with network and service quality metrics to help drive better business and operational performance
Read the eBook to find out how the cloud model of paying only for the resources that you need—and only when you need them—supports experimentation and evaluation and is a great solution for short-term or occasional-use projects where investment in a dedicated cluster is cost prohibitive.