Business Intelligence is a broad category of applications and technologies for gathering, providing access to, and analyzing data for the purpose of helping enterprise users make better business decisions. The term implies having a comprehensive knowledge of all of the factors that affect your business. It is imperative that you have an in depth knowledge about factors such as your customers, competitors, business partners, economic environment, and internal operations to make effective and good quality business decisions. Business intelligence enables you to make these kinds of decisions.
The Golden Rule of treating others as you would like to be treated yourself is never more true than in the contact center. Creating an intelligent contact center embodies the essence of the Golden Rule by creating consistent, effective, and efficient methods of delivering customer service, regardless of the customer channel, and being fully integrated with the entire enterprise.
According to Forrester Research group, "Personalizing Customer Service Interactions" is among the top key trends facing customer service organizations today and a driving trend in 2015. Knowing a customer's history, communications preferences, and other unique data points is crucial to delivering a personalized and customized experience.
Your Sales, Marketing and IT teams have put all of their energy into customizing and rolling out the perfect Salesforce system. But right after launch, someone realizes that the team has committed this terrible (and common) mistake. The reports are inaccurate, notes aren't being recorded and customer data is either duplicated or missing. What's going on?
To succeed in this new business climate, smart businesses are adapting and realizing that the next frontier is to read and respond to the “Digital Body Language” of their prospects. This new body language is revealed through online activities such as website visits, white paper downloads, and email responses.
Find out more about Digital Body Language. Download “Reading and Responding to Your Prospects’ Buying Behavior in the Online World”
Content marketing is driving the way marketing organizations are engaging their audiences. In our consumer-empowered world, it’s become more difficult for marketers to cut through clutter and a lot more challenging to garner loyalty with their audiences. That’s why smart content delivered in context will make you stand out in the crowd. Read the modern marketing essentials guide on Content Marketing now.
Oracle commissioned Forrester to interview 498 marketing decision-makers from across the US and Europe, finding that most companies are in the process of evolving marketing practices, but on average they are only about halfway to the goal of becoming customer obsessed or modern marketers. Read all the results. Get the report.
Software asset management (SAM) solutions promise to fix all that. They present a set of tools, practices and processes that take the uncertainty out of software licensing and enable organizations to fully optimize software inventories.
In this article, F5's Karl Triebes and VMware's Kit Colbert share their perspectives on where the market is headed, and how IT organizations can stay ahead of the curve when it comes to securing apps in a mobility-focused world.
This white paper digs deep into the reasons testing mobile apps is fundamentally harder than traditional web or desktop applications. A collaboration by Tina Zhuo and Dennis Schultz from IBM along with Yoram Mizrachi from Perfecto Mobile and John Montgomery from uTest, these experts explore the complexities of mobile test environments, the value of the mobile device cloud, the unique role crowd sourcing can play, and how teams can leverage automation to help deliver quality apps.
Google is phasing out SHA-1, a secure hash algorithm for SSL certificates that has proven susceptible to collision attacks. But upgrading is complex. Entrust navigates you through the rapid sun-setting of SHA-1 certificates for a seamless, secure experience for your end users.
Small- or medium-sized businesses run on hard work, dedication and loyal customers. But size shouldn’t exclude SMBs from using the proper security technology to protect online customer identities.
That’s why Entrust offers nine simple tips to improve security for SMBs and end-customers alike. From basic techniques like updating software to more advanced authentication strategies, this guide ensure your business is establishing the proper security foundation in today’s hyper-connected world.
Every user’s first interaction with your website begins with a series of DNS queries. Poor DNS performance can lead to slow page loads, dissatisfied customers, and lost business. However, you can improve results, contain costs, and make better use of valuable IT personnel by leveraging a cloud-based DNS service.
Content Marketing is white hot right now. Ensure your team has the highly engaging, highly relevant content it needs to meet your current customers and prospects' needs.
Stay focused with this how-to-guide on creating an editorial calendar.
The art and science of effective marketing and demand generation is like a great recipe- Marketing master chefs turn traditional pairings on their sides by re-engineering campaign planning and turning siloed fixings into successful mixings.
Read seven master chefs’ recipes for their most customer-approved dishes.
Learn the 4 essential features to bring your accounting system out of the Stone Age.
Modern businesses are, by their nature, complex. But if you're using an accounting system that forces you to struggle with manual processes—limiting your flexibility and draining your productivity—you might as well be stuck in the Stone Age.
But there's great news! It's 2014, and there's never been a better time to make the move to a modern accounting system.
What features should you look for? Download our new checklist, "Essential Features of a Modern Accounting System," to learn how the right accounting system can help you:
• Automate financial processes and optimize workflows to fit your organization's business processes.
• Access real-time data to drive business insight and improve decision making.
• Lower IT costs and reduce technology risks with a best-in-class cloud architecture.
The threats facing businesses today are arguably the most aggressive and dynamic in history, with data centers’ infrastructure comprising a paramount element in the first line of defense for many companies. The advent of mobile and cloud computing has compounded the calculus, driving increased dependence on third parties as significant contributors to a company’s enterprise security posture.
As the trend toward data center outsourcing continues to grow, organizations find themselves relying heavily on the ability of their data center providers to deliver levels of security that meet their own rigorous standards. The provider’s security plan is often integral to the foundation for a client’s in-house protection mechanisms that support the confidentiality, integrity and availability of its data, and must therefore integrate seamlessly into a client’s security plan.
Managing the regulatory landscape in the data center.
Enterprise data center clients operate in some of the most complex and regulated environments in the world. These clients need assurance that their partners are up to the challenge of meeting their needs and operating effectively within a dynamic ecosystem. For the client-focused data center solutions provider, this presents a perfect opportunity to differentiate its services from those of other solution providers who simply provide five 9’s.
You can’t open a newspaper or visit an online news site these days without some mention of a cyber-attack or data breach. These activities are becoming more prevalent, and as a result, the reporting of these activities is also on the rise.
Bit9 + Carbon Black reached out to a series of experts to collect their thoughts and advice on dealing with data security incidents or breaches.