Business Intelligence is a broad category of applications and technologies for gathering, providing access to, and analyzing data for the purpose of helping enterprise users make better business decisions. The term implies having a comprehensive knowledge of all of the factors that affect your business. It is imperative that you have an in depth knowledge about factors such as your customers, competitors, business partners, economic environment, and internal operations to make effective and good quality business decisions. Business intelligence enables you to make these kinds of decisions.
When the right approach is applied, analytics can drive more effective marketing strategies. While marketers understand the role analytics plays within the organization, most are not leveraging analytics to really drive enterprise performance. We surveyed 100+ business leaders to understand the state of analytics maturity across today’s leading organizations, uncovering common challenges teams are facing in their quest to use data and analytics to deliver a competitive advantage.
What We Uncovered:
- 73% of analytic professionals claim to work for an analytically-driven company
- Only 42% of companies have a strategy for using analytics across the enterprise
- Just 38% of companies share results of their analytic insights outside their department
- 81% of organizations rely on 3rd parties for at least some portion of their analysis
Download the report to learn how marketers, like yourself, view themselves in light of using analytics to drive their business.
New Enterprise challenge has emerged. With the number of APIs growing rapidly, managing them one-off or via Excel or corporate wiki is no longer feasible.
The smartest organizations have discovered a set of best practices to design powerful APIs that leverage existing services, to effectively manage those APIs throughout their lifecycle and to scale their deployment across consumers and devices. This eBook examines the relationship between APIs and services and presents the key elements of a successful API strategy in the form of 7 habits.
In this eBook you will learn:
- How to leverage existing services in the API economy
- Where to get started with your API strategy
- Key criteria for selecting an API Management solution
- Strategies to overcome API security and identity challenges
- How and why to apply the fundamentals of API First Design
Every corner of an enterprise needs technology to build new applications for their specific function or customer. IT needs to transform from its traditional function as the sole technology provider to become an adaptive, responsive and nimble organization that can keep up with the pace of the digital era as well as embrace the opportunities provided by a change-driven environment. This transformation can occur only if IT transforms itself into a strategic business enabler rather than a centralized technology function.
Being an enabler means that IT has to decentralize and democratize application development and data access to the different Lines of Business (LoBs) and functional business partners. This way, IT can concentrate on a partnership with the business - i.e. providing a set of strategic and consistent assets and technology.
Today’s successful organization needs to be able to turn on a dime, changing its product or service direction as fast as its customers’ needs require. The successful business of the 21st century crosses all boundaries; can quickly meet and adapt to competition, whether it comes from another part of the world, another industry or a startup; or it can use its core competencies to extend itself in new ways. Welcome to the Composable Enterprise. This kind of company—powered by cloud, open APIs, data analytics, mobile and social, and connected to the Internet of Things—is redefining markets and raising consumer expectations. The composable enterprise casts away the hierarchical and hardwired systems and processes that defined its predecessors, and represents a radical rethinking of how
technology can serve innovation and how innovation can serve customers.
In every industry today, businesses feel a fierce urgency to become customer-centric. They want to know what they can do to preserve and expand existing customer relationships and attract the best new customers.
Analytics is more important to success than ever before, and it’s a business practice that has momentum. Fifty-eight percent of the respondents in a recent survey published in the MIT Sloan Management Review stated that the use of analytics gave their companies a competitive advantage, up from 37 percent the prior year. Enterprise-scale companies report dramatic successes with analytics.
Business development and marketing programs have a tendency to underwhelm when it comes to actual results. As a result, we’re bombarded with SalesTech and MarTech apps endeavouring to plug the leaks. But these tools rarely tackle the core issues behind your lacklustre results. What’s needed is a fundamental change to your go-to-market approach. This ebook shows you what that change could look like, and describes how to make it happen.
Over the years we’ve all heard claims of simple, seemingly magical solutions to solve security problems, including the use of sandboxing technology alone to fight advanced malware and targeted threats.
Read this white paper to get an in-depth look at the benefits of embracing a digital business model, and find out how sports teams of all types can use cloud service providers with digital marketing and analytics tools to gain a competitive edge on the marketing playing field.
Advanced analytics can provide extremelyvaluable insight into today’s media viewers. This must-read report details the top 10 best practices for successfully implementing data analytics for driving profit, attracting new viewers, and increasing viewer loyalty.
In Aberdeen's recent "An Asset for HR in the Age of the Candidate," we learned that there isn't a one-size-fits-all, pre-hire assessment approach to fit in with every company's talent acquisition process. However, there are universal steps that can be taken to optimize its usage to be as fruitful as possible.
Interactive Data is a trusted leader in financial information, delivering a comprehensive set of products and services designed to meet the needs of the front, middle, and back offices at some of the largest and most well-known institutions around the world.
Self-service is an advanced element of private cloud environments that improves management efficiency and business agility, as well as lowering operating expenses. A self-service environment streamlines the interaction between users and the IT department. It empowers internal consumers of IT services to request and receive appropriately configured resources on demand with minimal IT intervention. NetApp® OnCommand® Workflow Automation, the NetApp Management SDK with open APIs, and key ecosystem partnerships enable enterprises to easily integrate their orchestration solutions and custom management tools with the NetApp storage service catalog for automated storage provisioning and protection. Customers can thereby create a self-service, web-based portal that efficiently delivers IT as a service to virtualization administrators, application administrators, and users, while enabling IT staff to focus on higher value activities.
Data Fabric is NetApp’s vision for the future of data management. A data fabric seamlessly connects different data management environments across disparate clouds into a cohesive, integrated whole.
A Data Fabric enabled by NetApp® helps organizations maintain control and choice in how they manage, secure, protect, and access their data across the hybrid cloud, no matter where it is.
Although the data fabric is constantly evolving, organizations can start taking advantage of it today using NetApp technologies that enable data management and seamless data movement across the hybrid cloud.
An IBM white paper describing the infrastructure implications of today’s converging technology forces and the software defined, next-generation data center transformation vital to capitalizing on them.
Have you ever stopped to think about the steps you go through to develop your companies financials and managerial reports? How much time is spent on repetitive and manual tasks? If this process took less time each month, what will you spend the extra time on? Thousands of customers have helped us understand the process they go through to develop their company's financial and managerial reports. Come find out how Workiva can provide your business with financial and management reporting solutions.
Analytics has been a hot topic for a long time. In insurance, it's been a core area of focus forever, and descriptive analytics have been followed by predictive analytics. But companies are just beginning to explore prescriptive analytics for decision management, and now comes a whole new era: Cognitive.
Many B2B companies still select their prospects using static government data such as SIC codes, NAIC codes, and historical financial info. This is like playing Battleships with your sales and marketing budget, lobbing outbound approaches blindly over the wall in the hope of hitting potential buyers. There has to be a better way. Imagine if you could identify every business that could buy from you, and rank them by their likelihood to convert. This ebook shows you how.