Business Intelligence is a broad category of applications and technologies for gathering, providing access to, and analyzing data for the purpose of helping enterprise users make better business decisions. The term implies having a comprehensive knowledge of all of the factors that affect your business. It is imperative that you have an in depth knowledge about factors such as your customers, competitors, business partners, economic environment, and internal operations to make effective and good quality business decisions. Business intelligence enables you to make these kinds of decisions.
The next generation user expects more do-it-yourself IT offerings. Whether itís self-service portals with interfaces to rival Amazon or personal mobile devices with 24/7 business access, users are requesting more self-service functions and capability.
To the modern user of technology ďconsumer-gradeĒ has become a standard, and itís ITsí job to not only appease but genuinely satisfy contemporary users. This research highlights four ways to satisfy the modern user who brings their own knowledge, devices, applications and technical expectations to the workplace.