Data Integration is the problem of combining data residing at different sources and providing the user with a unified view of these data. This important problem emerges in a variety of situations both commercial (when two similar companies need to merge their databases) and scientific. Data integration appears with increasing frequency as the volume and the need to share existing data increases.
Today, business growth is centered on human creativity and innovation. Business leaders can take advantage of PaaS solutions such as IBM Bluemix to help address the challenges posed by the innovation economy, implement new business models and help increase customer satisfaction.
This White Paper provides information on how mobile, cloud and UC make perfect business sense.
When everyone works together, things get done. Decisions are made faster, actions are taken effectively, and results improve. That’s why tomorrow’s market leaders are acting now to harness the power of Unified Communications and Collaboration tools and unleash the potential of their business.
Content Marketing is white hot right now. Ensure your team has the highly engaging, highly relevant content it needs to meet your current customers and prospects' needs.
Stay focused with this how-to-guide on creating an editorial calendar.
In order to appeal today’s empowered audiences, you have to deliver highly personalised marketing experiences that respond to their needs and behaviour. Read this report for actionable insight into customer-centric marketing.
To succeed in this new business climate, smart businesses are adapting and realizing that the next frontier is to read and respond to the “Digital Body Language” of their prospects. This new body language is revealed through online activities such as website visits, white paper downloads, and email responses.
Find out more about Digital Body Language. Download “Reading and Responding to Your Prospects’ Buying Behavior in the Online World”
Content marketing is driving the way marketing organizations are engaging their audiences. In our consumer-empowered world, it’s become more difficult for marketers to cut through clutter and a lot more challenging to garner loyalty with their audiences. That’s why smart content delivered in context will make you stand out in the crowd. Read the modern marketing essentials guide on Content Marketing now.
Oracle commissioned Forrester to interview 498 marketing decision-makers from across the US and Europe, finding that most companies are in the process of evolving marketing practices, but on average they are only about halfway to the goal of becoming customer obsessed or modern marketers. Read all the results. Get the report.
This paper provides an overview of new APIs risks, and offers five simple solutions to counter the common threats. By adopting a secure API architecture from the beginning, organizations can pursue an API strategy more safely and securely — and reap the benefits of agile integration promised by this exciting new technology.
View this series of short webcasts to learn how IBM Platform Computing products can help you ‘maximize the agility of your distributed computing environment’ by improving operational efficiency, simplify user experience, optimize application using and license sharing, address spikes in infrastructure demand and reduce data management costs.
BrightEdge tapped into its massive Data Cube repository to provide a comprehensive view into the channels that drive traffic and the types of content that perform best. BrightEdge created this report to help brands understand the actual performance of site content by channel and by industry.
Much of the focus on flexible datacenters centers around the software application, compute, networking, and storage layers. Only after an initiative has begun are the most suitable best practices in datacenter infrastructure management (DCIM)