Data Integration is the problem of combining data residing at different sources and providing the user with a unified view of these data. This important problem emerges in a variety of situations both commercial (when two similar companies need to merge their databases) and scientific. Data integration appears with increasing frequency as the volume and the need to share existing data increases.
To get the most out of their computer automation initiatives, healthcare organizations must take a step back, assess their current IT environments, adjust as needed and make important decisions regarding the future of their IT infrastructures.
Industry thought leaders DJ Patil, Resident Data Scientist at the Whitehouse, and Hilary Mason, Founder of Fast Forward Labs, for a roundtable discussion around building a data strategy and creating a data culture.
The most direct path to making Big Data -- and Hadoop -- a first-class citizen will be through an "embrace and extend" approach that not only maps to existing skill sets, data center policies and practices, and business use cases, but also extends them.
For an implementation of its size, Western Union anticipated going from “zero to Hadoop” in about a year. Exceeding expectations, “We had our first production-ready Cloudera system up within just five months,” commented Saraf. “We were actually leveraging it for some of our transactional processing, and saw immediate value.”
Merkle employs an analytically led, data-driven methodology and an enterprise data hub (EDH) from Cloudera to help large consumer brand clients build and sustain profitable customer relationships through smarter marketing.
The greatest promise of the information-driven enterprise resides in the business-relevant questions financial services firms have historically been unable or afraid to ask, related to data consolidation and multi-tenancy, full-fidelity analytics and regulatory compliance, and Big Data.
Cloudera has been included as a Challenger in Gartner's 2015 Magic Quadrant for Data Warehouse and Data Management Solutions for Analytics, following last year’s debut as the only included pure-play Hadoop distribution vendor.
In order to appeal today’s empowered audiences, you have to deliver highly personalised marketing experiences that respond to their needs and behaviour. Read this report for actionable insight into customer-centric marketing.
To succeed in this new business climate, smart businesses are adapting and realizing that the next frontier is to read and respond to the “Digital Body Language” of their prospects. This new body language is revealed through online activities such as website visits, white paper downloads, and email responses.
Find out more about Digital Body Language. Download “Reading and Responding to Your Prospects’ Buying Behavior in the Online World”
Content marketing is driving the way marketing organizations are engaging their audiences. In our consumer-empowered world, it’s become more difficult for marketers to cut through clutter and a lot more challenging to garner loyalty with their audiences. That’s why smart content delivered in context will make you stand out in the crowd. Read the modern marketing essentials guide on Content Marketing now.
Oracle commissioned Forrester to interview 498 marketing decision-makers from across the US and Europe, finding that most companies are in the process of evolving marketing practices, but on average they are only about halfway to the goal of becoming customer obsessed or modern marketers. Read all the results. Get the report.
Content Marketing is white hot right now. Ensure your team has the highly engaging, highly relevant content it needs to meet your current customers and prospects' needs.
Stay focused with this how-to-guide on creating an editorial calendar.
CMOs face a major dilemma: While 75% of CEOs want marketing to become more ROI-focused and attribute revenue to efforts, they’re also being tasked to innovate and lead their companies into the digital age. Read how the Oracle Marketing Cloud provides marketing leaders with data-driven solutions to unify marketing resources and empower Modern Marketing teams to deliver personalized customer experiences across each channel.
The art and science of effective marketing and demand generation is like a great recipe- Marketing master chefs turn traditional pairings on their sides by re-engineering campaign planning and turning siloed fixings into successful mixings.
Read seven master chefs’ recipes for their most customer-approved dishes.
Are you an AWS user looking to accelerate time to market? Lower costs? Or avoid painful mistakes as you migrate your applications to the Cloud?
If you answered “yes” to one or all of the above, then this guide is for you. It offers everything you need to get started improving the performance of your AWS applications with end-to-end monitoring from New Relic.
From instructions for installing the agent, a basic feature overview, to AWS best practices, this guide is full of useful information for New Relic newbies.
Although we recommend installing New Relic early on to monitor and ensure the success of your cloud migration, it’s never too late to get better visibility into your application environment. So let’s get started exploring everything that New Relic can do for you.
Today, business growth is centered on human creativity and innovation. Business leaders can take advantage of PaaS solutions such as IBM Bluemix to help address the challenges posed by the innovation economy, implement new business models and help increase customer satisfaction.
This White Paper provides information on how mobile, cloud and UC make perfect business sense.
When everyone works together, things get done. Decisions are made faster, actions are taken effectively, and results improve. That’s why tomorrow’s market leaders are acting now to harness the power of Unified Communications and Collaboration tools and unleash the potential of their business.
This paper provides an overview of new APIs risks, and offers five simple solutions to counter the common threats. By adopting a secure API architecture from the beginning, organizations can pursue an API strategy more safely and securely — and reap the benefits of agile integration promised by this exciting new technology.