Data Quality refers to the quality of data. Data are of high quality "if they are fit for their intended uses in operations, decision making and planning" (J.M. Juran). Alternatively, the data are deemed of high quality if they correctly represent the real-world construct to which they refer. These two views can often be in disagreement, even about the same set of data used for the same purpose.
While collecting marketing data is easy, that data is not cast in stone. Securing a marketing data management plan that you can rely on is imperative. This guide provides actionable steps to clean up your data and increase conversions.
The solution to operationalizing analytic s involves the effective combination of a Decision Management approach with a robust, modern analytic technology platform. This paper discusses both how to use a focus on decisions to ensure the right problem gets solved and what such an analytic technology platform looks like.
How clean & actionable your B2B marketing database is today? Analyze your data with this free, secure cloud based assessment of your email deliverability, phone connectability, record completeness, duplication, target profile breakdown and more.
Learn the best practices for implementing contact verification at point-of-sale in order to create a seamless experience across store fronts and digital channels while also providing retailers a way to foster customer relationships and pull those consumers back into the store.
Learn how email verification technology helped to minimize Magento's hard bounces at point-of-sale by allowing data to be cleansed and verified in real time, which increased their email deliverability rates by 25%.
Learn about FlexPod Select with Hadoop and how this enterprise class Hadoop has validated, pre-configured components that allow for faster deployment, higher reliability, and smoother integration with your existing applications and infrastructure.
Learn how to maximize the business value of your data by having a storage infrastructure that will easily address long-term retention policies, finds and retrieves content quickly from long-term repositories, and uses object storage efficiently.
Download this solutions guide to get a technical overview on building Hadoop on NetApp E-series storage and learn how it will effectively help deliver big analytics with pre-engineered, compatible, and supported solutions ultimately reducing the cost, schedule, and risk of do-it-yourself systems.
This brochure explores the Interactive Marketing essentials of cross-channel marketing, sophisticated email marketing, proven website personalization strategies, and new approaches to data that will improve your ability to market to individuals or specific segments of customers and prospects. In the following pages, you will learn how the right Interactive Marketing solution can help you engage each customer in a two-way, interactive dialogue.
Responding to increasing security threats and regulation, enterprises face a range of challenges in providing a comprehensive IT security program. Organizations are now shifting to the real-time transfer of data between data centers, and implementing on-the-fly data encryption with key management for security. Physical Layer encryption is the preferred method for securing data across the data center connect (DCC) WAN, deployed across optical fiber and DWDM for converged LAN and SAN traffic. Optical DWDM solutions enable the highest throughput for DCC at the lowest TCO.
The Alcatel-Lucent 1830 Photonic Service Switch (PSS) is a best-of-breed DWDM platform, and the integrated physical layer encryption lowers data center security risks and increases data confidentiality, integrity and availability.
Technologies can streamline an existing process (often paper-based in small to medium-size businesses), making the process faster, reviews more effective, goals much clearer, and results easier to track. Leverage more efficient and effective performance and goal management processes in your small to medium-size business by following these FIVE steps.
Discover how to accelerate database performance, handle change and growth in scalable, incremental steps, and deliver mission-critical data availability and protection with this unique commercial solution.