Business Analytics is the branch of logic dealing with analysis. Business analytics is a term used for more sophisticated forms of business data analysis. Analytics closely resembles statistical analysis and data mining, but tends to be based on physics modeling involving extensive computation.
Uncertain times and a volatile economic climate have contributed to an expanding focus on corporate governance, risk, and compliance (GRC) across all industries. As global mandates and compliance directives continue to snowball, organizations are faced with an imminent need to adopt a programmatic approach and tightly integrate risk management initiatives with ongoing business processes. Business intelligence and reporting also provide a powerful mechanism for gaining a deep understanding of key factors that impact corporate performance.
Increasing user engagement is a primary goal for any website, but measuring it isn’t easy. "User engagement" means different things to different businesses. This free guide defines 10 critical user engagement metrics every business can use, along with web benchmarks and tips. Find out what each of these metrics indicates about your site’s user experience, and where your site stands among the wider web. All of these metrics can be found within free testing tools you likely use already, like Google Analytics and Websitetest.com. Start measuring your website engagement today - download guide here!
Social media is reshaping the relationships that customers have with products, services and brands. Read this white paper to learn how the right combination of technologies can help you understand emerging consumer trends and increase the ROI of your marketing campaigns.
Customer Profitability Analytics enables banks to analyze customer, account, product, and transaction data and apply costing models to determine a bank-wide view of profitability. Applying predictive analytics, they can model future behavior and derive a lifetime value for each customer.
If your ads are slow to load, chances are, consumers aren’t going to wait around to see them. Just the smallest amount of latency can cost you thousands of views, clicks, and conversions. By following these 5 guidelines, you can reduce your overall network latency and keep those clicks coming.
The Definitive Guide to Marketing Metrics and Marketing Analytics shows marketing professionals how to talk the talk of C-level executives in terms of forecasting and reporting, and walk the walk to the revenue table by leveraging metrics that matter.
In this Advisory, Clabby Analytics looks more closely at the importance of implementing an integrated infrastructure — and its relationship to business analytics. The paper will examine the business analytics workloads, discuss how these workloads put different demands on the underlying systems and infrastructure, and provide guidance designing an integrated business analytics environment that will provide organizations with high performance, resiliency, and a scalable growth path.
In this report, Business Value of Big Data on Power Systems, NC State University talks about unlocking the business value of big data, and how IBM Power Systems can deliver the foundation for organizations to bring insight to the point of impact faster.
With so much emphasis in the business world being placed on big data and analytics, it can be easy for midsize businesses to feel like they’re being left behind. These organizations often recognize the benefits offered by big data and analytics, but have a hard time pursuing those benefits with the limited resources available to them.
The IBM Institute for Business Value conducted a global study to investigate how organizations were creating value from an ever-growing volume of data obtained from a variety of sources. This resulted from data-derived insights, which then guided actions taken at every level of the organization. The findings identified nine levers that enabled the organizations to create the most value.
In a contact center environment, real-time analytics provide the live information needed to respond to difficult situations before a customer, a sale, or an opportunity is lost. Scott Bakken and David Patchen from MainTrax and Brandon Rowe from Interactive Intelligence discuss how real-time analytics help your business operate at optimal levels and experience increased growth and reduced costs.
Customer Experience (CX) and Net Promoter Score (NPS) are two of the benchmark measurements companies now use to gauge customer satisfaction. And to understand how budgetary decisions impact CX and NPS outcomes, companies are turning to advanced contact center technology for strategic planning and big data. But business requirements to manage these outcomes successfully must incorporate back-office operations as well as the contact center. Read why.
This IDC paper discusses the critical role of hardware infrastructure in business analytics deployments, citing best practices, the IDC's decision framework, and four client case studies - Wellpoint, Vestas, AXTEL, and Miami-Dade County. IDC's recommendation is that "infrastructure cannot — and should not — be an afterthought". Hardware infrastructure and software requirements must be determined in parallel to maximize the success of business analytics projects.
The solution to operationalizing analytic s involves the effective combination of a Decision Management approach with a robust, modern analytic technology platform. This paper discusses both how to use a focus on decisions to ensure the right problem gets solved and what such an analytic technology platform looks like.
To reach a consumer with a message that is going to drive the most value for your organization, you have to understand what that consumer is looking for and what type of information will bring him further along the path of conversion.
This paper explores the challenges organizations have today in implementing a data governance program via an actual business case. It highlights SAS technology that can help you solve many of those challenges.