Business Intelligence is a broad category of applications and technologies for gathering, providing access to, and analyzing data for the purpose of helping enterprise users make better business decisions. The term implies having a comprehensive knowledge of all of the factors that affect your business. It is imperative that you have an in depth knowledge about factors such as your customers, competitors, business partners, economic environment, and internal operations to make effective and good quality business decisions. Business intelligence enables you to make these kinds of decisions.
The very best CFOs are becoming “technology evangelists”, investing in the latest mobile, social, analytical and cloud technologies to modernize their finance organizations and become more strategic partners to the business. Find out more – download the report, “Empowering Modern Finance: The CFO as Technology Evangelist.”
To reach a consumer with a message that is going to drive the most value for your organization, you have to understand what that consumer is looking for and what type of information will bring him further along the path of conversion.
This paper explores the challenges organizations have today in implementing a data governance program via an actual business case. It highlights SAS technology that can help you solve many of those challenges.
There is a continuing disconnect between lT and lines of business with regard to analytics. While IT sees itself contributing to and guiding analytics strategy, LOB is more likely to see it as a roadblock. But the nature of analytics is changing, presenting a new, unique role for the CIO.
Stop to think about how - and how often - your business interacts with customers. Most organizations believe that only a small fraction of data on interactions generated are effectively put to use. Why is that? Check out this whitepaper to see.
Managing expectations before, during and after the adoption of visualization software is crucial. Users should know what the rollout process will look like and how it will take place, and have clear goals for using the tool. Make sure that the desired outcome isn’t just look-and-feel. Creating beautiful charts and graphs is not a substitute for practical business decisions.
Fan loyalty is everything in the sports business. So when Major League Soccer (MLS), the top flight pro soccer league in the US and Canada, wanted to deepen customer engagement, it turned to SAS® Marketing Automation to get a better understanding of its fans.
This paper will discuss the barriers to data-driven decision making for midsized businesses, and how experts and non-experts alike can use SAS Visual Analytics to unlock the value of data – including big data – to increase revenue, cut operational costs and better manage their business.
In this white paper, we’ll examine how the Pravail® portfolio from Arbor Networks can empower your network operations and security teams to more efficiently help protect the integrity and availability of your enterprise network against advanced attacks.
All enterprises need to have mitigation solutions in place. Information security is vital in the workplace and DDoS has become more complex over time. Determine whether services are the best option for primary protection through this whitepaper.
The IBM Rational Intelligent Transportation Systems solution addresses the challenges with complex projects for the planning, development, deployment and lifecycle management of transportation software. Learn more by reviewing the ekit resources.
Selecting the right virtual-aware anti-malware solution is more important now than ever. Read this white paper to learn the risks associated with virtualization, and the options available for your security needs.