In this ebook, we define each of those five principles, and show you what an engagement marketing strategy truly looks like. To learn how you can use engagement marketing techniques in your own marketing, download our ebook: The 5 Principles of Engagement Marketing.
This report will help companies understand the relationship between support interactions, channels, and improving loyalty by investing in the right technology and resources to keep up with customers’ ever-changing behavior and preferences.
This infographic provides a glimpse of the global insights gathered in Ovum's research report and highlights the current state of customer service, customers' preferences and where companies are falling short.
I responsabili del servizio clienti ricoprono un ruolo fondamentale nella definizione del marchio.
Tuttavia, per essere in linea perfetta con il ruolo, queste persone devono essere consapevoli dell'importanza della creatività in ciò che fanno: il servizio clienti richiede progettazione.
This white paper reveals the three challenges of Skype for Business, providing insight on how to best manage a Skype for Business deployment, and where IR Prognosis can help speed deployment, measure consumption, enable adoption and deliver an excellent user experience.
HP has developed a fast, easy method to measure and monitor the user experience in a truly meaningful way: from the user’s perspective. It’s called “FunDex,” a single score from 0 to 100 that encapsulates the average overall user experience. This paper will show you how to measure and monitor your FunDex.
This Harvard Business Review paper explores these universal principles of effective influence and provides examples of how they can be employed in ethical and sustainable ways to improve your powers of persuasion.