Customer Relationship Management (CRM) covers methods and technologies used by companies to manage their relationships with clients. Information stored on existing customers (and potential customers) is analyzed and used to this end. Automated CRM processes are often used to generate automatic personalized marketing based on the customer information stored in the system.
White Paper Published By: Microsoft
Published Date: Jan 05, 2017
Customer engagement requires an organization-wide commitment to creating meaningful connections, building relationships, and nurturing those relationships to establish trust and keep your brand top-of-mind.
White Paper Published By: Attivio
Published Date: Apr 07, 2010
The wealth and volume of content and data, including new applications and data sources, cloud computing, SaaS, email, SharePoint and public content, have made information integration more important than ever.
The recent economic downturn has created some formidable challenges for the retail banking industry. Fraud and identify theft are on the rise, costing banks big money and raising customer concerns about security.
This white paper explores how the power of an information availability solution can unlock the latent potential of your IT environment and deliver new value for your organization. It includes an Action Worksheet to use in discussions with your IT executives.
White Paper Published By: Oracle
Published Date: Jan 09, 2017
Millennials ermöglichen eine signifikante Chance für Hoteliers und Gastronomen und diese Studie: „Millennials und Hospitality: die neu Definition von Service“ gibt Ihnen die Informationen, wie Sie die Erwartungen diese Zielgruppe erreichen können.
White Paper Published By: LogMeIn
Published Date: Nov 08, 2016
In diesem E-Book geben wir Ihnen fünf Tipps, um Ihre Kommunikations- und Interaktionsstrategie im diesjährigen Weihnachtsgeschäft auf die nächste Stufe zu heben – etwas, über das sich nicht nur Ihre Kunden freuen werden, sondern auch Ihre Verkaufszahlen.
Download this paper and discover 20 tips you can use to better engage on-the-go customers, improve the mobile experience across the entire customer journey, and ultimately increase holiday conversions.
White Paper Published By: MuleSoft
Published Date: Sep 08, 2016
Enterprises are adopting more and more SaaS applications and customers are interacting with companies from an increasing number of channels. Many companies are not ready to provide the level of engagement, service and support their customers demand. New applications are added to the company’s ecosystem, but not connected with the existing applications. Customer data is inconsistent and not synced across a customer’s lifecycle.