Customer Relationship Management (CRM) covers methods and technologies used by companies to manage their relationships with clients. Information stored on existing customers (and potential customers) is analyzed and used to this end. Automated CRM processes are often used to generate automatic personalized marketing based on the customer information stored in the system.
According to Forrester Research group, "Personalizing Customer Service Interactions" is among the top key trends facing customer service organizations today and a driving trend in 2015. Knowing a customer's history, communications preferences, and other unique data points is crucial to delivering a personalized and customized experience.
Your Sales, Marketing and IT teams have put all of their energy into customizing and rolling out the perfect Salesforce system. But right after launch, someone realizes that the team has committed this terrible (and common) mistake. The reports are inaccurate, notes aren't being recorded and customer data is either duplicated or missing. What's going on?
This whitepaper presents new study findings on current consumer hot buttons, identifies what’s still broken when it comes to customer service, and highlights the industries and businesses that know how to get it right.
CRM has long been seen as a must-have sales tool. However, much of the value of traditional CRM accrues to managers, not the reps that use them daily. Learn how CRM designed for the individual benefits the entire sales organization from increased data quality to more predictable revenue pipelines.
Organizations are frequently turning to SaaS solutions for their CRM needs. But there are risks when deploying any solution at scale, especially if you select the wrong vendor. Understand how to make the smart choice for your CRM solution in this informative eBook.
What if you could give everyone that touches customers an indispensable tool that optimizes business process, removes data silos and makes customer interaction extraordinary? See how Redglaze Group uses Sugar to give individuals access to critical data, optimize processes and improve efficiencies.
Customer relationship management software has been used by organizations of all types and sizes for over 20 years. However, few have managed to tap into the true potential of CRM. Learn how the power of CRM for the individual can transform your entire business.
Every day, people are showing up to work for your channel partners. Some of those people are disengaged, which can have a significant impact on your ultimate success as a manufacturer or franchisor. Engaged channel employees deliver better customer experiences, stay longer with their employer and are more willing to talk their employer up as a great place to work. You’ve worked hard to develop outstanding products and services that are being distributed through your channel. Don’t let disengaged employees put your brand at risk. Download our article to learn how to drive and sustain engagement among your channel employees.
As a manufacturer, your uncontrolled distribution channel has a lot of places to focus their attention. So how do you break through the clutter? Reward and recognition programs have long been used to engage channel partners and align their activities with manufacturers’ goals. Applying behavioral economics to your program design will drive extra focus and effort. Learn ten best practices to follow when designing your next channel reward and recognition program.
The current loyalty program environment is challenging but rife with opportunity. Many poorly designed programs are driving loyalty fatigue and mercenary loyalty. However, there are more loyalty memberships than ever before and those companies that are successful in driving engagement and true loyalty are experiencing significant returns. The programs that “get it right” and earn genuine loyalty don’t just repurpose an old tactical model or copy the competition – they are unique and create or reinforce differentiation in the marketplace. Learn how to design a loyalty program that focuses on the entire lifecycle of a customer.
Learn how marketing operations management can propel your customer intelligence solutions and see how Forrester Consulting has deduced that this can also help your organization save money, while increasing benefits.
To build a great mobile app, you need the right skills, tools, and support. That’s why many companies are turning to integrated and collaborative mobile application development environments that let them meet business needs and exceed customer expectations.
How do shopping holidays like Cyber Monday and Boxing Day affect review usage? What does review traffic reveal about back-to-school shopping? Download The Conversation Index to see how customer conversations impact the global shopping seasons.