Customer Relationship Management (CRM) covers methods and technologies used by companies to manage their relationships with clients. Information stored on existing customers (and potential customers) is analyzed and used to this end. Automated CRM processes are often used to generate automatic personalized marketing based on the customer information stored in the system.
The next generation user expects more do-it-yourself IT offerings. Whether it’s self-service portals with interfaces to rival Amazon or personal mobile devices with 24/7 business access, users are requesting more self-service functions and capability.
To the modern user of technology “consumer-grade” has become a standard, and it’s ITs’ job to not only appease but genuinely satisfy contemporary users. This research highlights four ways to satisfy the modern user who brings their own knowledge, devices, applications and technical expectations to the workplace.
This paper shows how Industry leaders have embraced the multi-channel ‘connected customer’ and are distancing themselves from the competition by addressing the three components of a modern customer experience
"La technologie a totalement révolutionné la fonction commerciale.
D'un côté, elle a rendu la vente plus difficile puisque les clients, persuadés d'obtenir toutes les informations nécessaires sur Internet, ont tendance à prendre seuls leurs décisions d'achat. De l'autre, à condition d'être utilisée à bon escient, la technologie permet aux vendeurs de s'adapter en simplifiant les processus commerciaux et en les rendant plus efficaces et plus fructueux qu'auparavant.
Découvrez comment Microsoft peut aider les services commerciaux à se servir de la technologie pour conclure davantage de ventes plus facilement, tout en adaptant leurs méthodes au contexte actuel."
In this exclusive Socialbakers report, we look at how National Geographic uses competitive analytics and content optimization strategies to keep up with audiences and remain one of the most engaging social brands in the world.
In this report, we dive deep into the unique baby food marketing environment to find how the best social marketers at baby food brands build communities, engage new and existing audiences, and optimize their paid strategy.
This report will help companies understand the relationship between support interactions, channels, and improving loyalty by investing in the right technology and resources to keep up with customers’ ever-changing behavior and preferences.
This infographic provides a glimpse of the global insights gathered in Ovum's research report and highlights the current state of customer service, customers' preferences and where companies are falling short.
I responsabili del servizio clienti ricoprono un ruolo fondamentale nella definizione del marchio.
Tuttavia, per essere in linea perfetta con il ruolo, queste persone devono essere consapevoli dell'importanza della creatività in ciò che fanno: il servizio clienti richiede progettazione.
This whitepaper explores why it is important for companies to adopt a new way of thinking about how technology can create an extension or re-invention of the organisation’s strategy, mission, processes and behaviors.