Marketing Automation provides information about the business environment, including information on competitors, industry trends, and macroenvironmental variables. EMA applications are used to improve marketing efficiency
In this eBook, weíre going to diagnose the most standard ailments of businesses who avoid content marketing like the plague. Weíre going to tell you why, and how, you can put more than a bandaid solution in place.
This free, 64-page guide provides a framework for deciding if you need an EMMS solution, details the capabilities of the leading platforms, and compares offerings from leading vendors. It also covers questions to ask vendors and industry trends - including the rise of mobile, the increasing number of social media networks, and the impact of marketplace consolidation.
Determining and documenting a social content strategy guarantees that your brand is conveyed correctly and consistently over time. Itís crucial to have a strong understanding of your target audience, their needs, and most importantly, what they can gain from your content.
This guide explains innovative email marketing tactics and offers
practical advice on using them. It addresses following the customer
through the customer lifecycle and serving tailored content within the context of location and device.
Get this free 48 page report and find the best paid media campaign management tool for your organization. Includes vendor profiles and updates on the current trends and issues, including how marketers, search advertisers and vendors are keeping pace with changing ad formats. Download now.
This white paper is written as an introduction to the idea of Creative
Operations Business Intelligence. The marketing and creative
production organizations that embrace this concept will maximize
their work in progress performance.
To stay relevant and competitive in business today, companies must respond and interact with their customers in ways that were simply inconceivable a decade ago. Mobile, social and cloud are enabling businesses to better engage with customers, but these technologies put new pressures on businesses.
In this eBook, we share how IBM software and solutions can help an organization manage quality and begin testing SAP solutions and the integrations they depend on earlier, continuously, while testing smarter.
The marketing automation platform (MAP) market is rapidly changing, and businesses that "get it" know that marketing automation is essential to their long-term success. In fact, in their 2014 update to the SiriusView for Marketing Automation Platforms report, SiriusDecisions suggests that marketers who do not use and understand marketing automation are quickly becoming a dying breed. In essence, marketing automation is here!
Did you know that 80% of all marketers say their organizations will need to undergo dramatic changes in the next 3-5 years in order to keep up with increased technical and consumer demands? This recorded webinar will explore what is on top of the mind for these marketing executives.