Marketing Automation provides information about the business environment, including information on competitors, industry trends, and macroenvironmental variables. EMA applications are used to improve marketing efficiency
This free, 64-page guide provides a framework for deciding if you need an EMMS solution, details the capabilities of the leading platforms, and compares offerings from leading vendors. It also covers questions to ask vendors and industry trends - including the rise of mobile, the increasing number of social media networks, and the impact of marketplace consolidation.
Get this free 48 page report and find the best paid media campaign management tool for your organization. Includes vendor profiles and updates on the current trends and issues, including how marketers, search advertisers and vendors are keeping pace with changing ad formats. Download now.
In “Best Practices for Sales Development: Turning Leads into Opportunities,” Conversica and Five9, a cloud contact center software firm, share real-world metrics, strategies and resources for businesses ready to evolve to the next stage.
Everything you need to know about marketing on LinkedIn, written both strategically, and instructionally. It’s your one-stop shop to the vast opportunities that await—increase awareness, influence perception, generate high quality leads, and ultimately drive revenue.
In this eBook, we’re going to diagnose the most standard ailments of businesses who avoid content marketing like the plague. We’re going to tell you why, and how, you can put more than a bandaid solution in place.
Determining and documenting a social content strategy guarantees that your brand is conveyed correctly and consistently over time. It’s crucial to have a strong understanding of your target audience, their needs, and most importantly, what they can gain from your content.
This guide explains innovative email marketing tactics and offers
practical advice on using them. It addresses following the customer
through the customer lifecycle and serving tailored content within the context of location and device.