Marketing Automation provides information about the business environment, including information on competitors, industry trends, and macroenvironmental variables. EMA applications are used to improve marketing efficiency
This report, sponsored by Accenture and Pegasystems, explores how companies are managing their digital transformation initiatives, their goals, drivers and challenges, and how they are boosting their digital capabilities.
In the first half of 2015, social engagement for the average U.S. brand grew 52% year over year across Facebook, Twitter and Instagram. Shareablee unpacks this social growth and examines which categories and brands are capturing the largest share across the social web.
In “Best Practices for Sales Development: Turning Leads into Opportunities,” Conversica and Five9, a cloud contact center software firm, share real-world metrics, strategies and resources for businesses ready to evolve to the next stage.
Everything you need to know about marketing on LinkedIn, written both strategically, and instructionally. It’s your one-stop shop to the vast opportunities that await—increase awareness, influence perception, generate high quality leads, and ultimately drive revenue.
In this eBook, we’re going to diagnose the most standard ailments of businesses who avoid content marketing like the plague. We’re going to tell you why, and how, you can put more than a bandaid solution in place.
Get this free 48 page report and find the best paid media campaign management tool for your organization. Includes vendor profiles and updates on the current trends and issues, including how marketers, search advertisers and vendors are keeping pace with changing ad formats. Download now.
This white paper is written as an introduction to the idea of Creative
Operations Business Intelligence. The marketing and creative
production organizations that embrace this concept will maximize
their work in progress performance.