Knowledge Management is an umbrella term for making more efficient use of the human knowledge that exists within an organization. The major focus of knowledge management is to identify and gather content from documents, reports and other sources and to be able to search that content for meaningful relationships.
Businesses are constantly putting pressure on price, performance and reliability of IT services and infrastructure. Recent adoption of technologies such as virtualization, dynamic computing and various forms of cloud computing coupled with changing management paradigms has raised the stakes even more. This ruthless drive for efficiency calls for the use of more sophisticated optimization methods. It is safe to say that if you don’t, chances are you will be “done” by others who do.
There are so many social options for businesses these days it can be overwhelming. This guide gives you some helpful tips on choosing what communities – from online forums and content hosting sites to brand communities and Q&A sites – are right for your business goals. How do you plan for participation? How do you ensure the highest value is delivered. And do you need a designated community manager? Find out.
"Tips and tricks from the experts: How to ensure a smooth marketing automation software implementation. This guide will give you the top seven steps you must take before implementing any marketing automation software solution. From team formation and alignment to system integration and training, this is a must read for the concerned project manager or IT professional. Read: “Managing a Smooth Marketing Automation Software Implementation”"
"Hopeful messaging is wasted messaging. Clear targeting means more than just Who. It also demands a knowledge of How, When, and What. Read this quick guide on what you can do to ensure your web pages and white papers, social posts, and search optimization are primed and ready for any “road to discovery” your audience takes. Get a clearer picture of who is involved in the buying process. Download the “Modern Marketing Essentials How-To Guide: Targeting”
It used to take just a slidedeck and some brochures to “enable” the sales team. Not anymore. With modern marketing technology, you now can arm sales with ESP-like insights on their prospects’ online activities in regards to your products and services. This guide reveals the insights and ammunition Modern Marketing offers around determining buyer readiness and the most effective ways to engage each, individually. Read it now.
"It’s not a secret: Your prospects are learning about your products without your help. The hidden sales cycle has emerged over the past decade as the world has moved online. Before, the only way customers and prospects could get information about your products and services was by talking to you. Today, talking to you is the last thing they do. By the time they finally get in touch, most of them will have made their decisions. No more than ever, you must have a strategy in place to engage prospects anytime. Download: “Are you Taking Advantage of the Hidden Sales Cycle?” "
Mobile devices are small—many of them fit right into the palm of the hand—so why is handling a successful mobile infrastructure such a big hassle? The right provider can help with everything from planning and strategy to ongoing support and analytics. But how do you find the right provider? Our Mobility Services RFP template will guide you through the process.
Employees today want more—and they need more—if they’re going to stay productive from anywhere, which is usually the primary goal of having mobile devices in the first place.
The right apps can enhance employee productivity, reduce expenses, and increase profitability which means that the decisions you make about the apps your organization uses are among the most important decisions your organization makes. No pressure, right? Our Mobile Application Development solution brief covers:
Providing support for apps
A revolution is taking place, and it’s happening in every corporate office across the globe. Mobile devices have completely transformed the way we work, and with the increasing capabilities of the next generation of devices, the need to incorporate mobility into your strategic planning is only going to increase.
Deployment is an often-overlooked area of a company’s mobile strategy. Get it right, and your employees are off and running without a second thought. Get it wrong, and your mobile initiatives will suffer.
While the consumer benefits of Apple devices are well known, less attention is paid to their role in an enterprise environment. It’s time to start paying attention. Apple offers a number of features built for business and as the first company approved for mobile deployments by the Apple Consultants Network, Enterprise Mobile has unique insight into these features.
Across the automotive industry, organizations are using analytics to transform all aspects of their business. In the vast
majority of instances, the analytics performed is on data that is already available within the organization or wider automotive ecosystem, but has not yet been tapped to use its full potential. Analytics can unlock the value held in this data, helping to answer key “what if” questions across the organization and the value chain. For example, what if dealerships could better understand their customers’ digital journey? Or what if manufacturing could improve visibility into parts, assembly and vehicle inventory?
In a recent Aberdeen Group Analyst Insight report,1 Asset Management: The Changing Landscape of Predictive Maintenance, a survey of executives states that the number one risk to operations was failure of their critical physical assets —ensuring that they are available, reliable and performing as originally intended. Though, such a risk can become an opportunity. Top-performing companies rely on analytics related to maintenance, safety and replacement equipment to plan for capital expenditures, manage their assets on a daily basis and maximize asset performance.
Dramatic changes across the oil and gas industry require new approaches for managing information, analyzing patterns and optimizing outcomes in both upstream and downstream operations.
Forward-thinking oil and gas companies will turn information into actionable insights in order to:
• Enhance exploration and production
• Improve refining and manufacturing efficiency
• Optimize global operations
Read this ebook from the Aberdeen Group to see the results of a wide-ranging study of retailers across multiple segments. Find out what it takes to enhance loyalty and satisfaction while increasing sales and margins in the connected-customer era.
When empowered customers use multiple channels to engage and purchase, merchants struggle to make optimal merchandising decisions to maximize sales, profit and shopper loyalty. We’ll show you how IBM can help through our portfolio of Omni-Channel Merchandise Optimization solutions.
Business-critical platforms such as SAP and Oracle have been in place for more than a decade, however a majority of firms using these applications currently have gaps in their security program. There are many reasons for these security gaps ranging from a reliance on generic security tools, to IT teams lacking complete understanding of how application platforms work.
Securing Enterprise Applications, takes a focused look at the major facets in an enterprise application security program, and makes practical suggestions on how to improve efficiency and effectiveness of an organizations security program. This research paper discusses specific security and compliance use cases for large enterprise applications, highlight gaps, and explain some application-specific tools to address these issues. Securing Enterprise Applications spotlights common deficiencies with the core pillars of security controls and products.
Before you write a single word, you must build a home and create a vision for your content strategy. Skyword’s “Getting Started With Content Marketing” eBook leads by example, showing you exactly how to create identity in writing branded content, with real-life examples from our own launch of The Content Standard. Download it today to get started!
What good is content strategy without the creative talent to execute it? Don’t be fooled into thinking pieces will fall into place in content strategy; in order for you to see the results you want, you must invest in high-quality talent to help move your storytelling forward. This eBook will focus on finding the right content creators to help power your content marketing machine. Broken into three sections, you’ll learn how we recruited contributors for The Content Standard, defined two types of writers you can partner with, and how to on-board that team for a shared mission. Learn how to effectively recruit subject matter experts and influencers to drive digital content creation.
Eventually, you’ll want to move your content strategy past awareness-driven content creation and start converting leads. To show meaningful content ROI, you must have a framework in place to create a diverse array of custom content, and this free eBook will give you the tools and strategy to get started. Download it today!
To control costs, Brunswick Corporation contracted with IBM to migrate email to the cloud. By deploying IBM SmartCloud services, Brunswick avoided hundreds of thousands of dollars in capital outlays. It is also saving up to USD75,000 annually in IT expenses.