In this eBook, based on a webinar by TapInfluence featuring PageFair and informed by data presented in PageFair and Adobe’s 2015 Ad Blocking Report, learn the eight facts you need to know about the state of ad blocking today so that you can make smart budget choices, reduce waste, and improve ROI tomorrow.
The rise of digital in the marketing mix has brought a whirlwind of change to the agency space, from work being brought in house to competition from consultancies and service providers. What an agency looks like in just five years is going to be tremendously different from the traditional model we know today.
Developing a successful influencer marketing strategy requires careful thought and planning. The worksheets in this workbook capture the consideration behind the strategies of many of our clients. They will guide you step-by-step through the process of developing a solid influencer marketing strategy for your brand. We suggest you start with worksheet #1, and then move through the remaining worksheets in order.
This study looks at the effects of influencer marketing on in store sales. The study uses point of sale data to compare purchases from consumers exposed to influencer content to a matched control group of consumers who did not see influencer content.
The Internet of Things is much talked about and fast becoming a fixture in some industries. And the technologies for transformative business applications are at hand. Yet many companies are slow to recognize and act on the opportunities. To explore those business opportunities, the associated implementation challenges, and how companies can accelerate their progress, IIA spoke with Jason Mann, Director of Industry Product Management at SAS.
Mobile isn’t about devices, it’s about people. Understanding this helps mobile leaders deliver contextual content that creates personalized mobile customer experiences. With a mobile leadership mindset, you can build a platform for increasing engagement and loyalty – and driving better commerce results.
This white paper features answers from Sitecore partner agencies to five questions about the mobile digital experience: challenges commonly faced; the best time for planning the mobile experience; what to look for in a dev partner, how to measure success from mobile, and what “mobile” most frequently means to Sitecore partner customers. With verbatim comments and analysis, it’s a helpful guide for IT and marketing leaders who want to mobilize their digital experience.
Cart abandonment, digital advertising (especially when faced with ad-blocking software), and discrete digital stores are relics of the past when it comes to e-commerce. Consider this: How much revenue do you think $1 spent on digital advertising will generate in commerce sales? The answer: A bit more than twice the investment—an abysmally unprofitable equation for any company carrying physical inventory.
To maintain status in this fast-changing retail environment, stores will need to do more than provide the instant gratification of connecting consumers with products. Learn how global specialty brand Swarovski and leading national sports apparel brand Lids Sports Group, are delivering inspired experiences with Oracle Retail Xstore and reaping big returns.
Mobile devices and apps have transformed the way enterprises operate in recent years, improving productivity, communication and collaboration, and in many cases completely changing how work gets done. To help optimize mobility initiatives, many organizations turn to trusted IT partners that can help maintain mobile deployments and free up staff to focus on innovation.
When selecting an enterprise mobility platform, organizations should not only look at current mobile needs but also consider an extended roadmap that includes any future plans to develop apps, extend more business processes to mobile or expand collaboration with the extended enterprise. To prepare for a mobile-centric world, organizations today need a platform that is flexible, that scales, and that they can grow into as opposed to growing out of.
VMware AirWatch gives enterprises identity, productivity and collaboration solutions through enterprise mobility management. The VMware AirWatch platform gives end users a seamless digital workspace, so they can be more effective on the go. A future-proof mobility platform enables IT to support business initiatives now and in the future with features:
• Broadest OS and device support with same-day updates
• Unified identity management framework across solutions
• Suite of integrated productivity and collaboration apps
• Centralized content management and collaboration
• Global scalability with multi-tenant framework
AirWatch offers a unique vision for identity, mobile, network and Infrastructure that is trusted by more than 16,000+ organizations, including 500 of the Global 2000, and has been positioned as a leader by Gartner in the 2015 Magic Quadrant for Enterprise Mobility Management Suites report for their flexible deployment options and strategic partnerships provide end-to-end mobility solutions worldwide.
In this guide you will learn how businesses like yours have used the VMware AirWatch platform to transform how they work.
Workplace expectations are changing and companies are ditching outdated technology in favor of flexible, cloud-based services, freeing their employees to work from anywhere. From modern office spaces to popular business tools, this eBook breaks down the top trends of the workplace revolution, including:
1. The age of Millennial workers
2. Modern workspaces
3. Improving employee productivity and satisfaction
4. The rise of remote work
As software continues to ‘eat the world’ in today’s app economy, companies need to adapt to changing business models, globalization, and increasing regulatory compliance. Under pressure to support strategic business objectives, IT is rapidly embracing cloud technologies. Cloud adoption has steadily gained acceptance because it promises to help you achieve your business goals faster, more efficiently, and more cost effectively.
Cisco Metapod™ is an excellent solution to some of your organization’s biggest business and technology challenges. This infrastructure-as-a-service (IaaS) offer delivers a reliable and programmable infrastructure for your application development and operation teams while providing a public cloud experience behind your firewall, on your premises, and with full remote management.
The EMC VNX family delivers industry-leading innovation and enterprise capabilities for file and block storage in a scalable, easy-to-use unified storage solution. VNX storage combines powerful and flexible hardware with advanced efficiency, management, and protection software to meet your economical, and performance needs.
With the VNX you can consolidate multiple workloads and still enjoy the best economics for yoru virtual and physical applications without compromise. The VNX allows you to enjoy the performance of flash at the cost-effectiveness of disk for all your mixed workloads.
With industry leading application integration, you can start small and scale to multi-petabyte environments, you can utilize automated storage tiering, encryption, local and remote protection all while knowing that VNX is trusted by tens of thousands of customers.
Data proliferation can be both a source of business opportunity as well as a tremendous burden. With Hewlett Packard Enterprise’s broad portfolio and deep expertise, businesses can securely and easily harness their data to gain actionable insights, create and monetize new revenue streams, and enable continuous improvement of existing lines of business.