Content Integration is an emerging discipline at the boundary of enterprise integration and content management. There are two major flavors of content integration. An enterprise-centric approach involves the use of content from multiple sources within enterprise software systems and formal workflows and business processes. This co-exists where the desire to share content and create new contexts is pushing the adoption of RSS, folksonomies, and composite applications.
In this eBook, we’re going to diagnose the most standard ailments of businesses who avoid content marketing like the plague. We’re going to tell you why, and how, you can put more than a bandaid solution in place.
TechWell, IBM, uTest, and Keynote partnered on a powerful new survey that explores where today’s testers are spending their time, what obstacles they most often encounter, and where they think their attention should be focused.
In this eBook, we share how IBM software and solutions can help an organization manage quality and begin testing SAP solutions and the integrations they depend on earlier, continuously, while testing smarter.
This paper offers an insightful look at the generation that is changing the way video and website content is delivered and consumed. It provides IT professionals with important insight into the mindset and expectations of this important audience.
Un géant de l’industrie pharmaceutique a récemment réalisé que le nombre de ses sites avait explosé. La plupart avaient été développés pour des marques ou des marchés précis et utilisaient différentes plateformes.
La mise en récit ou « storytelling » figure depuis longtemps dans la liste des ingrédients essentiels pour un marketing de marque efficace. Mais ce concept est devenu plus important encore avec l’avènement de l’ère digitale et des canaux web et mobiles qui permettent aux marques de s’engager directement avec leurs clients.
Recently, a giant in the pharmaceutical industry found that the number of its digital properties had exploded. Most sites were custom developed to support individual brands or markets, and few shared a common platform.
Storytelling has long been a staple of good brand marketing. But the concept has taken on more urgency in the digital space, where brands now have the power to engage directly with their customers through web and mobile channels.
Performance Bicycle created an interactive Learning Center seamlessly linked to its e-commerce site. By leading engaged, inspired visitors to the e-commerce site, the company boosts conversion, drives online sales and supports its growth objective.
Read this research report to see the results of Vanson Bourne’s survey of 360 line of business managers from around the world and a range of industries to learn how business and IT can align priorities in order to create seamless B2B integration. Learn how effective synchronization can improve strategic relationships, ensure compliance, reduce costs and increase revenue.
Delivering great content is often the biggest stumbling block to effective learning in many organizations. A sensible content strategy can help any organization jump-start, rebuild, or enhance its learning initiatives.