Content Integration is an emerging discipline at the boundary of enterprise integration and content management. There are two major flavors of content integration. An enterprise-centric approach involves the use of content from multiple sources within enterprise software systems and formal workflows and business processes. This co-exists where the desire to share content and create new contexts is pushing the adoption of RSS, folksonomies, and composite applications.
Before you write a single word, you must build a home and create a vision for your content strategy. Skyword’s “Getting Started With Content Marketing” eBook leads by example, showing you exactly how to create identity in writing branded content, with real-life examples from our own launch of The Content Standard. Download it today to get started!
What good is content strategy without the creative talent to execute it? Don’t be fooled into thinking pieces will fall into place in content strategy; in order for you to see the results you want, you must invest in high-quality talent to help move your storytelling forward. This eBook will focus on finding the right content creators to help power your content marketing machine. Broken into three sections, you’ll learn how we recruited contributors for The Content Standard, defined two types of writers you can partner with, and how to on-board that team for a shared mission. Learn how to effectively recruit subject matter experts and influencers to drive digital content creation.
Eventually, you’ll want to move your content strategy past awareness-driven content creation and start converting leads. To show meaningful content ROI, you must have a framework in place to create a diverse array of custom content, and this free eBook will give you the tools and strategy to get started. Download it today!
This White Paper explores how the proliferation of smartphones and tablets (the global installed base of smartphones alone is set to hit 3 billion devices by 2017) has led consumers to adopt new behaviours, and develop expectations around what experiences mobile computing can offer.
Join guest speakers Rob Koplowitz, VP and Principal Analyst at Forrester Research, Ted Schadler, VP and Principal Analyst at Forrester Research, and Whitney Bouck, SVP & GM of Enterprise at Box, for a complimentary webinar that will help you create a 3-step plan to select the right vendor for your business needs
Virtual Desktop Infrastructure (VDI) works best for smaller centrally located user bases that share a core set of application and file needs. As the world moves to the web and the cloud, is VDI still a good fit for emerging mobility and BYOD needs for your agency? See this infographic to learn more about the tradeoffs, and what you can do to take advantage of emerging cloud solutions to drive improved mobile productivity across your entire organization.
Optimizing the Digital Experience is a practical guide to superior online performance for reduced user wait times and better audience engagement. This free e-book offers tremendous insight into the concept of online performance: what it is, how to measure it, and—most critically—what it takes to make it better. Following the complex delivery path from content provider to end user, the book demystifies performance step by step, identifying common bottlenecks and revealing what it takes to overcome them
Want to rein in support costs without sacrificing service quality and customer satisfaction? You can. New social business solutions eliminate the traditional service trade-offs, providing an optimal combination of assisted peer-to-peer support communities, call deflection, selective escalation and productivity-enhancing collaboration. The result? Reduced call volume and faster resolution times, happier customers and lower costs.
Kaspersky Lab has created an eBook to help you calculate the true cost of protecting your business infrastructure, intelligence, and reputation. Download "IT Security by the Numbers: Calculating the Total Cost of Protection" to learn more.
Today’s mature cloud-based ITSM solutions can give you the flexibility and agility you need—without sacrificing security, stability or performance. In this THINKstrategies, Inc. white paper, you’ll learn why businesses are moving to cloud-based ITSM and the advantages they’ve achieved. Explore how this innovative approach to IT management might be right for your organization. Please download the whitepaper to learn more.
In this ESG analyst white paper, learn how Riverbed introduces an integrated approach to ensure performance of your network and applications by leveraging Cascade network performance management and Steelhead WAN optimization solutions.
When a pharmaceutical company discovered its risks under the new Patient Protection and Affordable Care Act, it turned to Collaborative to comb and consolidate its data. The result: compliance and insight into new business opportunities, too, through a company-wide business data warehouse and enhanced business intelligence.
Applications are evolving at an ever-faster pace. These applications are not discrete islands; they build on a complex, interconnected set of components that includes disparate technologies, developers, deployment topologies and organizations. Developers must deliver high-quality applications while limiting their testing expenses. In this challenging environment, a combination of automated integration testing and test virtualization can enable test teams to improve software quality and keep up with the rate of change. This whitepaper helps address these needs by describing the benefits that can be gained through a proactive and continuous approach to integration testing with IBM® Rational® test automation solutions.
Simply put, software defined storage is the abstraction of storage services from storage hardware. This term is more than just marketing hype, it’s the logical evolution of storage virtualization from simply being a storage aggregator to the end goal of storage as a service. To achieve this goal, software defined storage needs a platform from which to centralize.
Faced with trends like cloud and the rapid rise of mobile devices, IT needs a new, simpler model of building networks to support and optimize applications. In this Lippis Report, learn how the Cisco ISR Application Experience Router helps you improve application speed, security, and control.
Because all processes should be aligned to customer metrics, process improvement is an important goal for organizations in every industry. This paper illustrates the impact analytics can make on business processes through real-world examples based on IBM client experiences, and describes the steps organizations can take to refine quality, warranty, financial, inventory and other processes that are essential to achieving operational excellence.
Over the past six years, Aberdeen Group has been measuring organizations’ willingness to consider a SaaS deployment model for their ERP implementations. Using this research, Aberdeen has created a short report to help organizations as they review their options and provide key takeaways to consider during the process.
Research and analysis shows that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. The role that the sales organization plays in B2B buying cycles has become even more critical. Consistency is necessary through every customer touch point and forms the basis for great customer experiences. In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.
Hear real world examples from service virtualization and mainframe experts about the way service virtualization can enable continuous integration to increase quality, reduce cost, and decrease project risk.
Developers must deliver high-quality applications while limiting their testing expenses. In this challenging environment, a combination of automated integration testing and test virtualization can enable test teams to improve software quality and keep up with the rate of change.