Content Integration is an emerging discipline at the boundary of enterprise integration and content management. There are two major flavors of content integration. An enterprise-centric approach involves the use of content from multiple sources within enterprise software systems and formal workflows and business processes. This co-exists where the desire to share content and create new contexts is pushing the adoption of RSS, folksonomies, and composite applications.
Un géant de l’industrie pharmaceutique a récemment réalisé que le nombre de ses sites avait explosé. La plupart avaient été développés pour des marques ou des marchés précis et utilisaient différentes plateformes.
La mise en récit ou « storytelling » figure depuis longtemps dans la liste des ingrédients essentiels pour un marketing de marque efficace. Mais ce concept est devenu plus important encore avec l’avènement de l’ère digitale et des canaux web et mobiles qui permettent aux marques de s’engager directement avec leurs clients.
Recently, a giant in the pharmaceutical industry found that the number of its digital properties had exploded. Most sites were custom developed to support individual brands or markets, and few shared a common platform.
Storytelling has long been a staple of good brand marketing. But the concept has taken on more urgency in the digital space, where brands now have the power to engage directly with their customers through web and mobile channels.
Performance Bicycle created an interactive Learning Center seamlessly linked to its e-commerce site. By leading engaged, inspired visitors to the e-commerce site, the company boosts conversion, drives online sales and supports its growth objective.
The art and science of effective marketing and demand generation is like a great recipe- Marketing master chefs turn traditional pairings on their sides by re-engineering campaign planning and turning siloed fixings into successful mixings.
Read seven master chefs’ recipes for their most customer-approved dishes.
This paper offers an insightful look at the generation that is changing the way video and website content is delivered and consumed. It provides IT professionals with important insight into the mindset and expectations of this important audience.
Read this research report to see the results of Vanson Bourne’s survey of 360 line of business managers from around the world and a range of industries to learn how business and IT can align priorities in order to create seamless B2B integration. Learn how effective synchronization can improve strategic relationships, ensure compliance, reduce costs and increase revenue.
Delivering great content is often the biggest stumbling block to effective learning in many organizations. A sensible content strategy can help any organization jump-start, rebuild, or enhance its learning initiatives.
Cornerstone is among the world’s most powerful talent management platforms. But you’ll benefit from molding and shaping it to meet your unique needs and ensure you optimally deploy, integrate, and manage your TMS or LMS.
This White Paper explores how the proliferation of smartphones and tablets (the global installed base of smartphones alone is set to hit 3 billion devices by 2017) has led consumers to adopt new behaviours, and develop expectations around what experiences mobile computing can offer.
Before you write a single word, you must build a home and create a vision for your content strategy. Skyword’s “Getting Started With Content Marketing” eBook leads by example, showing you exactly how to create identity in writing branded content, with real-life examples from our own launch of The Content Standard. Download it today to get started!
What good is content strategy without the creative talent to execute it? Don’t be fooled into thinking pieces will fall into place in content strategy; in order for you to see the results you want, you must invest in high-quality talent to help move your storytelling forward. This eBook will focus on finding the right content creators to help power your content marketing machine. Broken into three sections, you’ll learn how we recruited contributors for The Content Standard, defined two types of writers you can partner with, and how to on-board that team for a shared mission. Learn how to effectively recruit subject matter experts and influencers to drive digital content creation.
Eventually, you’ll want to move your content strategy past awareness-driven content creation and start converting leads. To show meaningful content ROI, you must have a framework in place to create a diverse array of custom content, and this free eBook will give you the tools and strategy to get started. Download it today!
Join guest speakers Rob Koplowitz, VP and Principal Analyst at Forrester Research, Ted Schadler, VP and Principal Analyst at Forrester Research, and Whitney Bouck, SVP & GM of Enterprise at Box, for a complimentary webinar that will help you create a 3-step plan to select the right vendor for your business needs
Virtual Desktop Infrastructure (VDI) works best for smaller centrally located user bases that share a core set of applications and file needs. As the world moves to the web and to the cloud, agencies are asking whether VDI is still a good fit for emerging mobility and BYOD needs. See this important infographic to learn more about the tradeoffs between VDI and emerging cloud technologies, and what you can do to take advantage of new solutions to drive improved mobile productivity across your entire organization.
Optimizing the Digital Experience is a practical guide to superior online performance for reduced user wait times and better audience engagement. This free e-book offers tremendous insight into the concept of online performance: what it is, how to measure it, and—most critically—what it takes to make it better. Following the complex delivery path from content provider to end user, the book demystifies performance step by step, identifying common bottlenecks and revealing what it takes to overcome them
Want to rein in support costs without sacrificing service quality and customer satisfaction? You can. New social business solutions eliminate the traditional service trade-offs, providing an optimal combination of assisted peer-to-peer support communities, call deflection, selective escalation and productivity-enhancing collaboration. The result? Reduced call volume and faster resolution times, happier customers and lower costs.
As a valued customer, Adobe understands that your enterprise takes extensive advantage of our software, with anywhere from hundreds to thousands of licenses for a variety of Adobe solutions. With the Adobe Enterprise Term License Agreement (ETLA), we are now making the management and procurement of your Adobe software simpler, more flexible, and predictable.