Customer experience management (CEM) is "the process of strategically managing a customer's entire experience with a product or a company". Relationship marketing, focuses on establishing and building a long term relationship between a company and a customer. There are several approaches that have been espoused including customer experience management, customer relationship management, loyalty programs, and database marketing.
This paper illustrates how Marketers today are now equipped with the strategies and technologies to better capture consumer attention. To do this, they need to orchestrate individualised customer experiences across the digital channels.
This report will help companies understand the relationship between support interactions, channels, and improving loyalty by investing in the right technology and resources to keep up with customers’ ever-changing behavior and preferences.
This infographic provides a glimpse of the global insights gathered in Ovum's research report and highlights the current state of customer service, customers' preferences and where companies are falling short.
Are you considering Office 365 because it is what your users are used to? Do you think a move to Google Apps for Business is too big of a change for your users?
Watch this webinar featuring Derik VanVleet, Director of Cloud Strategy of Cloud Sherpas to see why moving to Office 365 is actually more disruptive to your users.
CMOs haben ein Dilemma: Während 75% der CEOs wollen, dass Marketing mehr auf ROI fokussiert ist und Aktionen entsprechendem Umsatz zugeordnet werden können, müssen sie gleichzeitig ihre Unternehmen in das digitale Zeitalter führen.
This white paper explores how cloud-based e-signature technology can drastically reduce the time it takes to complete deal making process and at the same time improve customer satisfaction, document security, and more.
In this exclusive Socialbakers report, we look at how National Geographic uses competitive analytics and content optimization strategies to keep up with audiences and remain one of the most engaging social brands in the world.