Customer experience management (CEM) is "the process of strategically managing a customer's entire experience with a product or a company". Relationship marketing, focuses on establishing and building a long term relationship between a company and a customer. There are several approaches that have been espoused including customer experience management, customer relationship management, loyalty programs, and database marketing.
Digital business requires organizations to improve customer, employee, and partner engagement and satisfaction in the midst of an explosion of information, devices and apps. Portal offerings must step up to meet escalating demands.
Across industries, customers today wield more power and greater choice than ever before – a power that they exercise by shifting their attention and spending (across multiple channels/devices in near-real time) from provider to provider. In this environment of hyper-connectedness and diminishing customer loyalty and fleeting human attention spans, the battle for holding customer interest and engaging him/her meaningfully requires, first and foremost, an everlasting commitment to "relevance. "Being relevant and demand-driven is of paramount importance to the media industry, but it is no less important to any industry that operates in a B2C world. However, adapting to the ever-rising expectations and changing buying behaviors of customers is becoming a Herculean task, requiring both business and technology transformation.
This report, sponsored by Accenture and Pegasystems, explores how companies are managing their digital transformation initiatives, their goals, drivers and challenges, and how they are boosting their digital capabilities.
Increasing Repeat Purchase Rates: A High Impact Strategy Guide for Fashion, Apparel and Specialty Retail Brands
Download this best practice guide on increasing repeat purchase rates to learn:
- The top high-impact strategies that will drive repeat purchase rates and customer lifetime value
- The priority tactics to test and deploy in order to put strategy into action
- The frameworks you need to properly measure and drill-down into your business’s repeat purchase rates
Cart abandonment, digital advertising (especially when faced with ad-blocking software), and discrete digital stores are relics of the past when it comes to e-commerce. Consider this: How much revenue do you think $1 spent on digital advertising will generate in commerce sales? The answer: A bit more than twice the investment—an abysmally unprofitable equation for any company carrying physical inventory.
In Forrester’s 25-criteria evaluation of enterprise mobile management (EMM) vendors, we identified the 11 most significant EMM providers — AirWatch by VMware, BlackBerry, Citrix, Good Technology, IBM, Landesk, Microsoft, MobileIron, SAP, Sophos, and Soti — and analyzed their offerings. This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help infrastructure and operations (I&O) professionals select the right partner for their enterprise mobile management.
This paper shows how Insight’s cloud expertise, licensing knowledge and customer engagement remove disaster recovery and compliance headaches for leading online knowledge solutions company and enable 24-hour email access for its employees.
When it comes to customer service, millennials have little patience and incredibly high expectations. In the United States, this segment's buying power will surpass that of any other single generation in 2017. Are you ready to meet these demands?
IBM Watson Engagement Advisor goes far beyond the conventional call center automation mandate of controlling operational costs - it empowers customers to serve themselves however and whenever suits them best. Whether it's troubleshooting their account, getting advice on which products to buy, or resetting their password, Watson Engagement Advisor is available 24x7 through any device to get to the heart of customers’ needs, faster.
"When it comes to customer service, millennials have little patience and incredibly high expectations. In the United States, this segment's buying power will surpass that of any other single generation in 2017. Are you ready to meet these demands?
IBM Watson Engagement Advisor goes far beyond the conventional call center automation mandate of controlling operational costs - it empowers customers to serve themselves however and whenever suits them best. Whether it's troubleshooting their account, getting advice on which products to buy, or resetting their password, Watson Engagement Advisor is available 24x7 through any device to get to the heart of customers’ needs, faster."
The world is increasingly digital, with interactions and experiences delivered to a variety of users across a range of locations and devices. The modern workplace should follow users wherever they roam, deliver a superior experience, and drive productivity. Hewlett Packard Enterprise helps companies deliver rich digital and mobile experiences to users, including employees, customers, and guests, by extending their capabilities in app development, mobile connectivity, and collaboration.
Continued reliance on wet signatures is risky, especially in sales, where speed and ease of business are vital to revenue. In this Forbes Insights paper, learn how moving to e-signatures can transform all aspects of the sales cycle.
An electronic signature - also known as an “e-signature” - is a simple, legally-binding way to indicate consent or approval digitally. While legally valid and enforceable in nearly every industrialized country around the world, some countries may have different laws when it comes to e-signatures.
Modern selling requires a deeper skill set than ever before. Facing hyper-educated buyers and stiff competition, sales reps and channel partners alike are still expected to do more, with less, and faster, as annual quotas continue to rise in a mobile, social, uber-connected business landscape.
Cisco Validated Designs (CVDs) present systems that are based on common use cases or engineering priorities. CVDs incorporate a broad set of technologies, features, and applications that address customer needs. Cisco engineers have comprehensively tested and documented each design in order to ensure faster, more reliable, and fully predictable deployment.
"This report details Forrester’s findings about how well each vendor fulfills their criteria and where they stand in relation to each other to help infrastructure and operations professionals select the right partner for their enterprise mobile management.
In this white paper, the experiences of four Citrix customers illustrate key use cases for Citrix XenMobile, the most complete enterprise mobility management solution, and the business value it delivers.
As organizations embrace smartphones, tablets and mobile applications, they are moving beyond simply providing mobile email and browser capability to offering mobile access to Windows-based and other corporate applications.
This whitepaper illustrates how nanoRep’s precise interaction of technology and the human touch illuminates your customer's journey with your brand, allowing you to give them the convenience and personal connection they crave.
As technology evolves, it is rapidly pushing the bar higher for more intuitive user interactions and transcendent usability. With these revolutionary developments, achieving a customer experience (CX) that exceeds the customers’ expectations is becoming increasingly challenging.