Customer experience management (CEM) is "the process of strategically managing a customer's entire experience with a product or a company". Relationship marketing, focuses on establishing and building a long term relationship between a company and a customer. There are several approaches that have been espoused including customer experience management, customer relationship management, loyalty programs, and database marketing.
"This report details Forrester’s findings about how well each vendor fulfills their criteria and where they stand in relation to each other to help infrastructure and operations professionals select the right partner for their enterprise mobile management.
In this white paper, the experiences of four Citrix customers illustrate key use cases for Citrix XenMobile, the most complete enterprise mobility management solution, and the business value it delivers.
As organizations embrace smartphones, tablets and mobile applications, they are moving beyond simply providing mobile email and browser capability to offering mobile access to Windows-based and other corporate applications.
This whitepaper illustrates how nanoRep’s precise interaction of technology and the human touch illuminates your customer's journey with your brand, allowing you to give them the convenience and personal connection they crave.
As technology evolves, it is rapidly pushing the bar higher for more intuitive user interactions and transcendent usability. With these revolutionary developments, achieving a customer experience (CX) that exceeds the customers’ expectations is becoming increasingly challenging.
This white paper explores the importance of shifting customer service from being perceived as a “cost center”, which implies a place that only generates expenses, to becoming a “value center”, which is a place that generates growth.
This paper illustrates how Marketers today are now equipped with the strategies and technologies to better capture consumer attention. To do this, they need to orchestrate individualised customer experiences across the digital channels.
This white paper illustrates how Mobile application analytics can play a vital role in your DevOps strategy that can help your company create a superior end-user experience. Providing deep insight, this discipline produces benefits for a variety roles across the organisation.
In the first half of 2015, social engagement for the average U.S. brand grew 52% year over year across Facebook, Twitter and Instagram. Shareablee unpacks this social growth and examines which categories and brands are capturing the largest share across the social web.