Customer experience management (CEM) is "the process of strategically managing a customer's entire experience with a product or a company". Relationship marketing, focuses on establishing and building a long term relationship between a company and a customer. There are several approaches that have been espoused including customer experience management, customer relationship management, loyalty programs, and database marketing.
Are you leveraging your clients and customers to be brand advocates for your business? Do you want to learn how? Join this free virtual event with marketing and social media expert Ted Rubin and guest speaker Mardi Barnes, Co-director of Scoop Social to find out how to launch and be successful with brand advocacy.
This report will help companies understand the relationship between support interactions, channels, and improving loyalty by investing in the right technology and resources to keep up with customers’ ever-changing behavior and preferences.
This infographic provides a glimpse of the global insights gathered in Ovum's research report and highlights the current state of customer service, customers' preferences and where companies are falling short.
I responsabili del servizio clienti ricoprono un ruolo fondamentale nella definizione del marchio.
Tuttavia, per essere in linea perfetta con il ruolo, queste persone devono essere consapevoli dell'importanza della creatività in ciò che fanno: il servizio clienti richiede progettazione.
This white paper reveals the three challenges of Skype for Business, providing insight on how to best manage a Skype for Business deployment, and where IR Prognosis can help speed deployment, measure consumption, enable adoption and deliver an excellent user experience.